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101 ITA
1) Компьютерная техника: Information technology Automation2) Американизм: Improved Trade Agreement, Income Tax Act4) Военный термин: Intelligence Terrain Analyzer, International Telegraph Alphabet, individual task authorization, inner transport area, instrument time, actual, intelligence threat analysis5) Метеорология: International Tornado Association6) Автомобильный термин: ignition timing adjustment7) Телевидение: независимый телевизионный аудитор8) Телекоммуникации: Inferior Telecommunications Apparatus9) Сокращение: Independent Teachers Association, Independent Television Authority, Intelligent Task Authority (USAF), International Touring Alliance, Italian, International Tin Agreement, International Trade Administration10) Вычислительная техника: Interim Type Approval11) Стоматология: immediate temporary abutment12) Транспорт: International Taxicab Association, International Trade Association13) СМИ: International Tape/Disc Association14) Деловая лексика: Individual Training Account, Industry Technical Agreement15) Образование: In Trouble Again, Information Technology Academy16) Сетевые технологии: Interactive Television Association17) Медицинская техника: Innovative Transmitting Apodization (технология компании Mindray, Китай)18) Яхтенный спорт: Италия (Обозначения на парусах)19) Общественная организация: Interior Taxpayers Association20) Должность: International Teaching Assistant21) Чат: I Totally Agree22) NYSE. Italy Fund, Inc.23) Программное обеспечение: Intelligent Text Analyser -
102 Ita
1) Компьютерная техника: Information technology Automation2) Американизм: Improved Trade Agreement, Income Tax Act4) Военный термин: Intelligence Terrain Analyzer, International Telegraph Alphabet, individual task authorization, inner transport area, instrument time, actual, intelligence threat analysis5) Метеорология: International Tornado Association6) Автомобильный термин: ignition timing adjustment7) Телевидение: независимый телевизионный аудитор8) Телекоммуникации: Inferior Telecommunications Apparatus9) Сокращение: Independent Teachers Association, Independent Television Authority, Intelligent Task Authority (USAF), International Touring Alliance, Italian, International Tin Agreement, International Trade Administration10) Вычислительная техника: Interim Type Approval11) Стоматология: immediate temporary abutment12) Транспорт: International Taxicab Association, International Trade Association13) СМИ: International Tape/Disc Association14) Деловая лексика: Individual Training Account, Industry Technical Agreement15) Образование: In Trouble Again, Information Technology Academy16) Сетевые технологии: Interactive Television Association17) Медицинская техника: Innovative Transmitting Apodization (технология компании Mindray, Китай)18) Яхтенный спорт: Италия (Обозначения на парусах)19) Общественная организация: Interior Taxpayers Association20) Должность: International Teaching Assistant21) Чат: I Totally Agree22) NYSE. Italy Fund, Inc.23) Программное обеспечение: Intelligent Text Analyser -
103 MARINE
1) Военный термин: Muscles Are Required Intelligence Not Essential, My Ass Rides In Navy Equipment3) Шутливое выражение: Muscles Are Required, Intelligence Not Expected, My Ass Really Is Navy Equipment4) Грубое выражение: My Ass Runs In Navy Equipment -
104 Marine
1) Военный термин: Muscles Are Required Intelligence Not Essential, My Ass Rides In Navy Equipment3) Шутливое выражение: Muscles Are Required, Intelligence Not Expected, My Ass Really Is Navy Equipment4) Грубое выражение: My Ass Runs In Navy Equipment -
105 cio
1) Общая лексика: директор по информационным технологиям (Chief Information Officer, http://www.e-xecutive.ru/publications/analysis/compens/article_2817/), Chief Investment Officer, директор по инвестициям2) Компьютерная техника: Computer Integrated Office, ИТ-директор (Chief Information Officer)3) Военный термин: Central Imagery Office, Central Intelligence Officer, Chief Information Officer, Coordination Implementation And Operation, combat information officer, combat intelligence officer, command information office, command issuing office, command issuing officer, common item order, counterintelligence office4) Техника: control input/output5) Шутливое выражение: Career Is Over, Clever Information Officer, Everybody I See I Owe6) Сокращение: Central Imagery Office (USA), Congress of Industrial Organizations, Communications Input/Output, Controller Input/Output7) Вычислительная техника: Cisco Information Online (Cisco, WWW)8) Сетевые технологии: Chief Information Officer = Директор по информации, PC controller input/output PC, communication input/output, ввод-вывод по каналу связи, Chief Information Officer (компании (CIO)), руководитель информационной службы9) Военно-политический термин: Commander in Office, OSCE Chairman-in-Office10) Должность: Chief Information Officers, Chief Internet Officer, Coordinating Information Officer, Corporate Information Officer11) Чат: Cry It Out12) СМС: Communism Is Ok -
106 marine
1) Военный термин: Muscles Are Required Intelligence Not Essential, My Ass Rides In Navy Equipment3) Шутливое выражение: Muscles Are Required, Intelligence Not Expected, My Ass Really Is Navy Equipment4) Грубое выражение: My Ass Runs In Navy Equipment -
107 system
1) система || системный2) система; установка; устройство; комплекс3) программа•- adaptive control system
- address selection system
- addressing system
- advice-giving system
- AI planning system
- AI system
- analog computing system
- analog-digital computing system
- analysis information system
- application system
- arabic number system
- arithmetic system
- assembly system
- asymmetrical system
- atomic system
- attached processor system
- audio system
- authoring system
- automated office system
- automatic block system
- automatic checkout system
- automatic control system
- automatic search system
- automatic test system
- automatically programmed system
- automatically taught system
- autoprogrammable system
- axiomatic system
- backup system
- bad system
- bang-bang system
- base-2 system
- basic system
- batch-processing system
- binary system
- binary-coded decimal system
- binary-number system
- biquinary system
- bit-mapped system
- bit-slice system
- black-board expert system
- block parity system
- buddy system
- business system
- bus-oriented system
- bussed system
- CAD system
- call-reply system
- carrier system
- cause-controlled system
- character recognition system
- character-reading system
- chargeback system
- check sum error-detecting system
- chip-layout system
- clock system
- closed loop system
- closed system
- co-authoring system
- code recognition system
- code system
- coded-decimal system
- code-dependent system
- code-insensitive system
- code-sensitive system
- code-transparent system
- coding system
- coincident selection system
- cold system
- color-coded system
- command system
- common-bus system
- communication data system
- communications-oriented system
- complete articulated system
- computer system
- computer-aided design system
- computer-aided system
- computer-based system
- computer-based weapon system
- computerized system
- computing system
- concatenated coding system
- concealment system
- conservative system
- contention system
- continuous presence system
- control system
- controlled system
- controlling system
- coordinate system
- cordonnier system
- costrained vision system
- cross system
- crossbar switch system
- data acquisition system
- data collection system
- data exchange system
- data flow system
- data gethering system
- data handling system
- data management system
- data preparation system
- data processing system
- data reduction system
- data retrieval system
- data storage system
- data system
- data transmission system
- database management system
- database support system
- data-managed system
- decimal number system
- decimal system
- decimal numeration system
- decision support system
- decision-aided system
- decision-making system
- decision-support system
- decision-taking system
- decoding selection system
- decomposable system
- dedicated system
- degenerate system
- design library support system
- design-automation system
- design-verification system
- development support system
- development system
- digital communication system
- digital computing system
- direct-current system
- directly coupled system
- discrete system
- discrete-continuous system
- disk operating system
- display system
- distributed database management system
- distributed function system
- distributed intelligence system
- distributed parameter system
- distributed system
- distribution system
- double intermediate tape system
- down system
- drafting system
- dual system
- dual-computer system
- dual-processor system
- duodecimal number system
- duodecimal system
- duotricenary number system
- duotricenary system
- duplexed computer system
- duplex computer system
- dyadic number system
- dyadic system
- dynamic mapping system
- dynamic scene system
- dynamic support system
- electronic data processing system
- electronic sorting system
- encoding system
- equipment adapted data system
- erasing system
- error-controlled system
- error-correcting system
- error-detecting system
- executive file-control system
- executive system
- expert control system
- expert support system
- expert system
- expert-planning system
- externally pulsed system
- fail-safe system
- fail-soft system
- fan-out system
- fault-tolerant system
- feasible system
- federated system
- feed system
- feedback system
- feedforward control system
- fiche retrieval system
- file control system
- file system
- fixed-lenght record system
- fixed-point system
- fixed-radix numeration system
- floating-point system
- fluid transport system
- follow-up system
- forgiving system
- front-end system
- fuzzy expert system
- generic expert system
- geographically distributed system
- goal-seeking system
- good system
- graceful degradation system
- graphic data system
- graphics display system
- graphics system
- help system
- heterogeneous system
- hexadecimal number system
- hexadecimal system - host system
- hostless system
- host-satellite system
- human visual system
- hunting system
- hypermedia system
- imaging system
- incremental system
- independent system
- indirectly coupled system
- information storage and retrieval system
- information retrieval system
- information handling system
- information management system
- information processing system
- information system
- information-feedback system
- in-plant system
- input/output control system
- instruction system
- instrumentation management system
- integrated system
- intelligence system
- interactive control system
- interactive system
- intercommunicating system
- interlock system
- internal number system
- internal system
- Internet-enabled system
- interrupt system
- isolated system
- kernel system
- key-to-disk/tape system
- knowledge base management system
- knowledge system
- knowledge-based system
- large-scale computing system
- laser communication system
- layered control system - lexicon-driven system
- library reference system
- local-network system
- long-haul system
- lumped-parameter system
- machine tool control system
- machine-limited system
- machine-oriented programming system
- macroinstruction system
- macro system
- magnetic memory system
- magnetic recording system
- magnetic tape plotting system
- mail message system
- mail system
- mailbox system
- management information system
- man-machine system
- mapping system
- map-reading system
- mass memory system
- mass storage system
- master/slave system
- matrix memory system
- memory driver system
- memory system
- message handling system
- message system
- microcomputer system
- microfilm printing system
- midsplit system
- MIMO system
- mixed-base numbering system
- mixed-base number system
- mixed-radix numeration system
- model-based expert system
- modular system
- monitoring system
- monitor system
- mosaic system - multicomputer system
- multidimensional system
- multifrequency system
- multilevel storage system
- multiloop system
- multimaster communication system
- multimicroprocessor system
- multiple computation system
- multiple-bus system
- multiple-coincident magnetic storage system
- multiple-output control system
- multiplex system
- multiport system
- multiprocessing system
- multiprocessor system
- multiprogramming computer system
- multiprogramming system
- multisite system
- multispeaker system
- multistable system
- multitasking operating system
- multiterminal system
- multiuser computer system
- multiuser system
- multiuser operating system
- multivariable system
- multivariate system
- negative-base number representation system
- negative-base number system
- network operating system
- node-replicated system
- noncomputerized system
- nonconsistently based number system
- nondegenerate system
- number representation system
- numbering system
- number system
- numeral system
- numeration system
- numerical system
- octal number system
- octal system
- office automation system
- off-line system
- on-demand system
- one-level storage system
- one-loop system
- one-over-one address system
- on-line system
- open-ended system
- open system
- open-loop system
- operating system
- operational system
- optical memory system
- overdetermined system
- overload-hold system
- page-on-demand system
- panelboard system
- paper-tape system
- parameter-driven expert system
- pattern recognition system
- peek-a-boo system
- peripheral system
- pipeline system
- polled system
- polymorphic system
- polyphase system
- portable system
- positional representation system
- Post-production system
- priority scheduling system
- priority system
- procedural expert system
- process control system
- processor-sharing system
- production control system
- production system
- program system
- programming system
- protection system
- pulse system
- pulse-or-no-pulse system
- pulse-signal system
- punch card computer system
- pure-binary numeration system
- purposeful system
- quadruplex system
- question-answering system
- queueing system
- queue system
- radix numbering system
- radix number system
- reactive system
- reading system
- real-time expert system
- real-time operating system
- real-time system
- reasoning system
- recognition system
- recording system
- recovery system
- reduntant number system
- reduntant system
- reflected binary number system
- reflected binary system
- refreshment system
- remote-access system
- replicating system
- representation system
- request-repeat system
- rerecording system
- residue number system
- residue system
- resource-sharing system
- restorable system
- retrieval system
- retrieval-only system - robotic system
- robot system
- rule-based expert system
- rule-based system
- scalable system
- selection system
- self-adapting system
- self-adjusting system
- self-aligning system
- self-balancing system
- self-check system
- self-contained system
- self-correcting system
- self-descriptive system
- self-learning system
- self-organizing system
- self-sustained oscillation system
- self-test system
- sensor-based system
- sequential scheduling system
- sexadecimal number system
- sexadecimal system
- shared-files system
- shell expert system
- silicon-development system
- simplex system
- single-drive system
- single-inheritance system
- single-phase clock system
- single-site system
- single-user computer system
- SISO system
- skeletal expert system
- slave system
- soft-sectored disk system
- software system
- sound system
- source code control system
- source-destination system
- space-division system
- stabilizing system
- stable system
- stand-alone system
- start-stop system
- state-determined system
- stepped start-stop system
- stereo system
- stochastically disturbed system
- storage system
- stripped-down expert system
- subsplit system
- supervisor control system
- switching system
- symbolic assembly system
- syntactical system
- system explanation system
- system of logic
- system of notation
- system with delay
- system with time lag
- tabulating system
- tape data processing system
- tape drive system
- tape handling system
- tape operating system
- tape plotting system
- tape resident system
- tape-oriented system
- target system
- taught system
- telecommunictions system
- telecontrol system
- terminal system
- ternary number system
- ternary system
- test system
- testbed system
- text-to-speech system
- time-division system
- time-pattern control system
- time-shared system
- time-shared-bus system
- time-sharing system
- timing system
- total system
- translating system
- translation system
- translator writing system
- transmitting system
- tree-structured system
- trusted computer system
- two-failure mode system
- two-level return system
- two-level system
- two-phase clock system
- ultrastable system
- Unified system
- uninterruptible power system
- uniprocessor system
- unrestorable system
- unstable system
- up system
- variable-lenght record system
- virtual system
- virtual-memory operating system
- vision system
- visual system
- voice/audio processing system
- voice-response system
- volunteer system
- weighted number system
- weighted system
- writing system
- xerox copy system
- zero-one systemEnglish-Russian dictionary of computer science and programming > system
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108 assistant
Assistant for Automation, Joint Staff — помощник начальника объединенного штаба по АСУ
Assistant for Comptroller, Defense Nuclear Agency, Authorizations (House) — помощник по вопросам деятельности контрольно-финансовой службы, управления ЯО МО, решения дел в Палате представителей Конгресса
Assistant for Defense Legislation, Intelligence, Telecommunications — помощник по вопросам законодательства, разведки и связи МО
Assistant for Installations, Defense Logistics Agency — помощник по вопросам объектов управления тыла МО
Assistant for International Security Affairs, NATO, Defense Policy — помощник по вопросам международной безопасности, НАТО и военной политики (МО)
Assistant for JCS, Authorization, (Senate) — помощник председателя КНШ по вопросам решения дел в сенате конгресса
Assistant for Program Analysis and Evaluation, Budget, Public Affairs, Energy, Environment — помощник по вопросам анализа и оценки программ, бюджета, связей с общественностью, энергетики и окружающей среды (МО)
Assistant for Telecommunications, C2 — помощник по вопросам средств связи и оперативного управления (ВВС)
Assistant to the Chairman, JCS — помощник председателя КНШ;
Assistant to the Secretary of Defense, Review and Oversight — помощник МО по вопросам анализа и контроля
Command Administration/Assistant, NG — помощник командира подразделения [части] НГ по административным вопросам
deputy assistant to the Secretary of Defense, assessment — заместитель ПМО по вопросам оценки программ
deputy assistant to the Secretary of Defense, long range resource planning — заместитель помощника МО по перспективному планированию ресурсов
deputy assistant to the Secretary of Defense, military applications — заместитель помощника МО по вопросам военного предназначения программ
Special assistant to the Assistant to the Secretary for Defense Research and Engineering, Defense Advanced Research Projects Agency, Appropriations — специальный помощник ПМО по вопросам НИОКР, деятельности управления перспективного планирования и бюджетных ассигнований МО
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109 directorate
управление ( учреждение) ; отдел; директоратCorrespondence and Directives directorate, Washington HQ Services — управление почтовых отправлений и директивных документов административноштабной службы зоны Вашингтона
directorate for Personnel and Security, Washington HQ Services — управление кадров и контрразведывательной проверки административно-штабной службы зоны Вашингтона
directorate, General — Бр. главное управление
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110 staff
штаб; личный состав, ЛС (управления, штаба) ; персонал; разг. штабной сержант; укомплектовывать ЛС; см. тж. headquartersAllied staff, Berlin — объединенный штаб в Западном Берлине (представителей США, Великобритании и Франции)
— HQ staff— QM staff -
111 technician
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112 '5. Сокращения
Количество сокращений все время увеличивается.1. Сокращение «буква-слово». Модель: H-bomb – «водородная бомба».A-day (29 April 1988, USA) – день введения закона о контроле капиталовложенийB-ball – баскетболB. and В. (breast and buttock) – стриптизthe big C. (cancer) – ракbig D. (Dallas) – город в штате Техасbig H. – героинbig M. – морфийbig О. – опиумbig Z's – сонE-free – без примеси (о пище)G-man (government investigator) – агент ФБРL-driver – водитель-ученикR and A (the research and analysis branch) – научно-аналитический отделU-turn – поворот (дорожный знак)X-rated – жестокий, ужасныйZ-car (zing-car) – полицейский автомобиль2. Сокращения в виде усеченного слова. Модель: demo (democrat) – «демократ».ammo (ammunition) – боеприпасыamp (amplifier) – электрогитара; усилительarb (arbitrageur) – биржевой делецautomate (automation) – автоматизироватьburgle (burglar) – грабитьbuz (business) – делоceleb (celebrity) – знаменитость'cept (except) – кромеcoed (coeducation) – студентка университета, где учатся и мужчины и женщиныcombo (combination) – товарищество; небольшой ансамбльcompo (composite) – комбинированныйcomps (comprehensive examinations) – экзаменационная сессияcon (convict) – заключенный, преступникcongratters (congratulations) – поздравляюdelish (delicious) – очень вкусныйexpo (exposition) – выставкаfab (fabulous) – потрясающийlab (laboratory) – лабораторияlav (lavatory) – туалетliaise (liaison) – связывать, соединятьlib (libaral; liberation) – либеральный; свободныйlimo (limousin) – лимузинobit (obituary) – некрологpol (politician) – политикprep (preparatory) – подготовительная школаprog (progressive) – передовая личность, «прогрессист»promo (promotional) – рекламный материал, рекламный фильмresto (restaurant) – ресторанrev (revolution) – оборот при вращенииteen (teenager) – подросток3. Сокращения в виде сложносокращенного слова. Модель: affluenza (affluence+influenza) – «болезнь богачей».Amerenglish (American+English) – английский язык в Америкеamphtral (amphibious+tractor) – трактор-амфибия, вездеходbedsit (bedroom+sitting room) – однокомнатная квартираboffo (box+office) – представление, имеющее большой кассовый успехcashomat (cash+automat) – автомат для выдачи денегcomsat (communication+satellite) – спутник связиdocudrama (documentary+drama) – пьеса на документальной основе (ТВ)dramacom – трагикомедияelint (electronic+intelligence) – электронная разведкаfanzine (fan+magazine) – журнал для любителей кино (спорта)force-cred (credibility in force) – репутация специалиста, сильного человекаguessmate (guess+estimate) – оценивать приблизительноgreidge (gray+beige) – серовато-бежевыйlitcrit – литературная критикаLo-fi (low+fidelity) – невысококачественная система воспроизведения звука (радио, ТВ)magalog (magazine+catalog) – рекламный каталог «товары – почтой» журнального форматаmaglev (magnetic+levitation) – магнитная подвескаmim-mem (mimicry+memorization) – повторение фразы хором на иностранном языкеnailarium – маникюрный кабинетnarcodollars – доходы от продажи наркотиковpetrodollars – доходы от продажи нефтиpro-am (professional+amateur) – совместная игра спортсменов-профессионалов и любителейpsyop (psychological+operation) – военная операция в психологической войнеpubliciety (publicity+society) – общество рекламыrockumentary (rock+documentary) – документальный фильм о рок-музыкеsatcom (satellite communication centre) – центр связи со спутникомSinglish (Singapore+English) – английский язык в Сингапуреsitcom (situation comedy) – комедия положенийslomo (slow motion) – замедленное действие (на экране)spacenap (space+kidnap) – похищение землян инопланетянамиtacan (tactical air navigation) – тактическая навигационная система «такан»twindow (twin+window) – двойная рама окнаvidkid (video+kid) – ребенок, постоянно смотрящий видео- и телепередачиwargasm (war+orgasm) – вспышка тотальной войны; кризис, который может привести к (тотальной) войнеwasheteria (wash+cafeteria) – пункт мойки автомобилей и самообслуживанияwomenslibber (women's liberation) – сторонница феминистского движения4. Широкое распространение получили сокращения типа акронима, состоящие из начальных букв элементов словосочетания. Модель: GiGo (garbage in – garbage out) – брак в работе с компьютером («мусор» вводишь – «мусор» получаешь).buttinski (butt in) – человек, вмешивающийся в беседуdinky (double-income-no-kids) – один из двух работающих бездетных супруговGiGo (garbage in – garbage out) – если ввести в компьютер «мусор», получишь «мусор», бракglam (Greying, Leisured, Affluent and Married) – богатый, пожилой, женатый человекNilky (no-income-lots-of-kids) – безработный с многодетной семьейNIC (newly-indusstrializing country) – страна, впервые развивающая промышленностьnimby (not-in-my-back-yard) – противник новостроек (особенно АЭС) вблизи района проживанияploms (poor little old me syndrome) – жалость к себеQuango (quasi-autonomous national organization) – полуавтономная правительственная организация, комитет (англ.)quango (quasi-autonomous non-governmential organization) – полуавтономная неправительственная организация (амер.)yeepies (youthful energetic elderly people) – моложавые энергичные старики5. Условные буквенные сокращения. Часто представляют собой названия фирм и учреждений. Иногда относятся к выражениям, вошедшим в обиход, введенным писателями или профессионалами (особенно из мира компьютерной техники и медицины). Модель: B.Y.O.B. (bring your own bottle) – надпись на приглашении на вечеринку с выпивкой: «приносите свои спиртные напитки».the A (the Atlantic Ocean) – Атлантический океанARC (AIDS related conditions) – недомогание, связанное со СПИДомA.S.A.P. (as soon as possible) – как можно скорееB.F. (best friend) – лучший другB.O. (box office) – театральная кассаB.S. (bull shit) – чушьB.V.D.s – мужское нижнее белье (фирмы Bradly, Voorhies and Day)B.W.O.C. (big woman on campus) – важная персона (дама) в университетском городкеB.Y.O.B. (bring your own bottle) – пометка на приглашении на вечеринку с выпивкой (напитки приносят гости)C – сто долларовD.A. (drug addict) – наркоманD.O.A. (DOA) (dead on arrival) – умер по прибытии в госпиталь (больницу)E.R. (Emergency Room) – приемный покой скорой помощиGERBIL (General Education Reform Bill) – закон о реформе общего образования, принятый в Англии в 1988 г.LA (Los Angeles) – Лос-АнджелесOSS (the Office of Strategic Service) – стратегическая службаPINC (property income certificate) – удостоверение о владении собственностью и доходахPRO (Public Relations Officer) – чиновник для внешних сношений; специалист по рекламеPWA (a person with AIDS) – больной СПИДомq.t. (on the quiet) – сделать что-либо потихонькуRAIDS (recently acquired income deficiency syndrome) – внезапное резкое уменьшение доходов (юмор)SI (Secret Intelligence) – разведкаWASP (white Anglo-Saxon protestant) – белый протестант англо-саксонского происхождения -
113 '5. Сокращения
Количество сокращений все время увеличивается.1. Сокращение «буква-слово». Модель: H-bomb – «водородная бомба».A-day (29 April 1988, USA) – день введения закона о контроле капиталовложенийB-ball – баскетболB. and В. (breast and buttock) – стриптизthe big C. (cancer) – ракbig D. (Dallas) – город в штате Техасbig H. – героинbig M. – морфийbig О. – опиумbig Z's – сонE-free – без примеси (о пище)G-man (government investigator) – агент ФБРL-driver – водитель-ученикR and A (the research and analysis branch) – научно-аналитический отделU-turn – поворот (дорожный знак)X-rated – жестокий, ужасныйZ-car (zing-car) – полицейский автомобиль2. Сокращения в виде усеченного слова. Модель: demo (democrat) – «демократ».ammo (ammunition) – боеприпасыamp (amplifier) – электрогитара; усилительarb (arbitrageur) – биржевой делецautomate (automation) – автоматизироватьburgle (burglar) – грабитьbuz (business) – делоceleb (celebrity) – знаменитость'cept (except) – кромеcoed (coeducation) – студентка университета, где учатся и мужчины и женщиныcombo (combination) – товарищество; небольшой ансамбльcompo (composite) – комбинированныйcomps (comprehensive examinations) – экзаменационная сессияcon (convict) – заключенный, преступникcongratters (congratulations) – поздравляюdelish (delicious) – очень вкусныйexpo (exposition) – выставкаfab (fabulous) – потрясающийlab (laboratory) – лабораторияlav (lavatory) – туалетliaise (liaison) – связывать, соединятьlib (libaral; liberation) – либеральный; свободныйlimo (limousin) – лимузинobit (obituary) – некрологpol (politician) – политикprep (preparatory) – подготовительная школаprog (progressive) – передовая личность, «прогрессист»promo (promotional) – рекламный материал, рекламный фильмresto (restaurant) – ресторанrev (revolution) – оборот при вращенииteen (teenager) – подросток3. Сокращения в виде сложносокращенного слова. Модель: affluenza (affluence+influenza) – «болезнь богачей».Amerenglish (American+English) – английский язык в Америкеamphtral (amphibious+tractor) – трактор-амфибия, вездеходbedsit (bedroom+sitting room) – однокомнатная квартираboffo (box+office) – представление, имеющее большой кассовый успехcashomat (cash+automat) – автомат для выдачи денегcomsat (communication+satellite) – спутник связиdocudrama (documentary+drama) – пьеса на документальной основе (ТВ)dramacom – трагикомедияelint (electronic+intelligence) – электронная разведкаfanzine (fan+magazine) – журнал для любителей кино (спорта)force-cred (credibility in force) – репутация специалиста, сильного человекаguessmate (guess+estimate) – оценивать приблизительноgreidge (gray+beige) – серовато-бежевыйlitcrit – литературная критикаLo-fi (low+fidelity) – невысококачественная система воспроизведения звука (радио, ТВ)magalog (magazine+catalog) – рекламный каталог «товары – почтой» журнального форматаmaglev (magnetic+levitation) – магнитная подвескаmim-mem (mimicry+memorization) – повторение фразы хором на иностранном языкеnailarium – маникюрный кабинетnarcodollars – доходы от продажи наркотиковpetrodollars – доходы от продажи нефтиpro-am (professional+amateur) – совместная игра спортсменов-профессионалов и любителейpsyop (psychological+operation) – военная операция в психологической войнеpubliciety (publicity+society) – общество рекламыrockumentary (rock+documentary) – документальный фильм о рок-музыкеsatcom (satellite communication centre) – центр связи со спутникомSinglish (Singapore+English) – английский язык в Сингапуреsitcom (situation comedy) – комедия положенийslomo (slow motion) – замедленное действие (на экране)spacenap (space+kidnap) – похищение землян инопланетянамиtacan (tactical air navigation) – тактическая навигационная система «такан»twindow (twin+window) – двойная рама окнаvidkid (video+kid) – ребенок, постоянно смотрящий видео- и телепередачиwargasm (war+orgasm) – вспышка тотальной войны; кризис, который может привести к (тотальной) войнеwasheteria (wash+cafeteria) – пункт мойки автомобилей и самообслуживанияwomenslibber (women's liberation) – сторонница феминистского движения4. Широкое распространение получили сокращения типа акронима, состоящие из начальных букв элементов словосочетания. Модель: GiGo (garbage in – garbage out) – брак в работе с компьютером («мусор» вводишь – «мусор» получаешь).buttinski (butt in) – человек, вмешивающийся в беседуdinky (double-income-no-kids) – один из двух работающих бездетных супруговGiGo (garbage in – garbage out) – если ввести в компьютер «мусор», получишь «мусор», бракglam (Greying, Leisured, Affluent and Married) – богатый, пожилой, женатый человекNilky (no-income-lots-of-kids) – безработный с многодетной семьейNIC (newly-indusstrializing country) – страна, впервые развивающая промышленностьnimby (not-in-my-back-yard) – противник новостроек (особенно АЭС) вблизи района проживанияploms (poor little old me syndrome) – жалость к себеQuango (quasi-autonomous national organization) – полуавтономная правительственная организация, комитет (англ.)quango (quasi-autonomous non-governmential organization) – полуавтономная неправительственная организация (амер.)yeepies (youthful energetic elderly people) – моложавые энергичные старики5. Условные буквенные сокращения. Часто представляют собой названия фирм и учреждений. Иногда относятся к выражениям, вошедшим в обиход, введенным писателями или профессионалами (особенно из мира компьютерной техники и медицины). Модель: B.Y.O.B. (bring your own bottle) – надпись на приглашении на вечеринку с выпивкой: «приносите свои спиртные напитки».the A (the Atlantic Ocean) – Атлантический океанARC (AIDS related conditions) – недомогание, связанное со СПИДомA.S.A.P. (as soon as possible) – как можно скорееB.F. (best friend) – лучший другB.O. (box office) – театральная кассаB.S. (bull shit) – чушьB.V.D.s – мужское нижнее белье (фирмы Bradly, Voorhies and Day)B.W.O.C. (big woman on campus) – важная персона (дама) в университетском городкеB.Y.O.B. (bring your own bottle) – пометка на приглашении на вечеринку с выпивкой (напитки приносят гости)C – сто долларовD.A. (drug addict) – наркоманD.O.A. (DOA) (dead on arrival) – умер по прибытии в госпиталь (больницу)E.R. (Emergency Room) – приемный покой скорой помощиGERBIL (General Education Reform Bill) – закон о реформе общего образования, принятый в Англии в 1988 г.LA (Los Angeles) – Лос-АнджелесOSS (the Office of Strategic Service) – стратегическая службаPINC (property income certificate) – удостоверение о владении собственностью и доходахPRO (Public Relations Officer) – чиновник для внешних сношений; специалист по рекламеPWA (a person with AIDS) – больной СПИДомq.t. (on the quiet) – сделать что-либо потихонькуRAIDS (recently acquired income deficiency syndrome) – внезапное резкое уменьшение доходов (юмор)SI (Secret Intelligence) – разведкаWASP (white Anglo-Saxon protestant) – белый протестант англо-саксонского происхождения -
114 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
115 FIA
1) Общая лексика: Международная Автомобильная Федерация (организатор гонок Формулы1)2) Спорт: Federation Internationale de l'Automobile, МАФ3) Военный термин: Financial Inventory Accounting, Foreign Intelligence Agency, Freedom of Information Act, Fuel Injector Assembly, fault isolation analysis, federal inventory accounting, force integration analysis4) Техника: flight information area5) Математика: Federation Of International Automobiles6) Страхование: full interest admitted7) Биржевой термин: Foreign Investment Approval8) Грубое выражение: Fuck It All9) Дипломатический термин: International Automobile Federation10) Сокращение: Federal Insurance Administration, Fellow of the Institute of Actuaries11) Вычислительная техника: Fiberoptic Industry Association (organization)12) Иммунология: fluorescence immunoassay13) Банковское дело: Ассоциация фьючерсной торговли (США; Futures Industry Association)14) Деловая лексика: Ferrari Internal Affairs, Futures Industry Act15) Авторское право: International Federation of Actors16) Инвестиции: Futures Industry Association17) Макаров: анализ методом впрыскивания в поток -
116 FiA
1) Общая лексика: Международная Автомобильная Федерация (организатор гонок Формулы1)2) Спорт: Federation Internationale de l'Automobile, МАФ3) Военный термин: Financial Inventory Accounting, Foreign Intelligence Agency, Freedom of Information Act, Fuel Injector Assembly, fault isolation analysis, federal inventory accounting, force integration analysis4) Техника: flight information area5) Математика: Federation Of International Automobiles6) Страхование: full interest admitted7) Биржевой термин: Foreign Investment Approval8) Грубое выражение: Fuck It All9) Дипломатический термин: International Automobile Federation10) Сокращение: Federal Insurance Administration, Fellow of the Institute of Actuaries11) Вычислительная техника: Fiberoptic Industry Association (organization)12) Иммунология: fluorescence immunoassay13) Банковское дело: Ассоциация фьючерсной торговли (США; Futures Industry Association)14) Деловая лексика: Ferrari Internal Affairs, Futures Industry Act15) Авторское право: International Federation of Actors16) Инвестиции: Futures Industry Association17) Макаров: анализ методом впрыскивания в поток -
117 INCA
1) Компьютерная техника: Intelligent Net Centric Architecture2) Военный термин: Integrated Communications Agency, integrated navigation and communications automatic, integrated nuclear communications assessment, intelligence communications architecture3) Техника: in-core analysis, inner neutron control assembly, integrated component architecture, integrated navigation and communications, automatic system4) Сокращение: INterference CAncellation, Integrated Nuclear Communications Assessment (USA)5) Университет: Iloilo National College Of Agriculture7) Образование: Iterative Neighborhood Cluster Analysis -
118 IPA
1) Общая лексика: instrument for pre-accession assistance2) Компьютерная техника: Intelligent Peripheral Adapter3) Медицина: Independent Physicians Association4) Спорт: Individual Practice Association5) Военный термин: Imagery Product Archive, Integrated Program Assessment, Intelligence Production Activity, Intergovernmental Personnel Act, International Programs Acquisition, Issue Position Argument, initiation of procurement action6) Техника: inositephosphoric acid, iterative performance assessment7) Страхование: independent practice association8) Биржевой термин: Investment Promotion Agencies, Investment Promotion Agency9) Психология: International psychoanalytic association10) Радио: International Phonetic Alphabet11) Сокращение: Independent Publishers Association, Institute for the Physics of the Atmosphere, Instrumented Production Aircraft, International Peace Academy, International Pediatric Association, International Phonetic Association, International Pilot's Association, International Police Association, International Press Association, International Priority Airmail service, International Publishers Association12) Физиология: Independent Practitioner Association13) Вычислительная техника: Information Processing promotion Agency (organization, MITI, Japan)14) Пищевая промышленность: Indian Pale Ale, Infidel Pale Ale16) СМИ: In Person Autograph17) Деловая лексика: Independent Participation Agreement, Innovation Passion Automation, Innovative Positive Actions18) Образование: Integrated Practical Activities, Interactive Pedagogical Agents19) Сетевые технологии: Information Processing Architecture, Integrated Printer Adapter20) Полимеры: isopropanol21) Сахалин Ю: Independent Project Analysis, Inc., independent project analysis22) Химическое оружие: Isopropyl alcohol23) Административное право: ИПС, индивидуальный пенсионный счёт24) Макаров: integrated plant assessment, intermediate power amplifier25) Должность: Independent Public Accountant, Individual Pension Account26) НАСА: Instructions Per Second27) Библиотечное дело: International Persian Alphabet -
119 Inca
1) Компьютерная техника: Intelligent Net Centric Architecture2) Военный термин: Integrated Communications Agency, integrated navigation and communications automatic, integrated nuclear communications assessment, intelligence communications architecture3) Техника: in-core analysis, inner neutron control assembly, integrated component architecture, integrated navigation and communications, automatic system4) Сокращение: INterference CAncellation, Integrated Nuclear Communications Assessment (USA)5) Университет: Iloilo National College Of Agriculture7) Образование: Iterative Neighborhood Cluster Analysis -
120 NIAC
1) Американизм: National Initiatives And Collaboration
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